Head teachers must think about school reputation in the digital age

Head teachers must think about school reputation in the digital age

Social media and online communities are just as influential as school league tables, according to a new survey.

A third of the people surveyed as part of the IBM Smarter Consumer survey said they would consult parenting websites and communities, such as Mumsnet, when making the decision on the best school for their child. It was also surprising to learn that social media as a source of trusted information ranked higher than newspapers, where school league tables are traditionally published and benchmarked.

Both comments and pings are currently closed.

Comments are closed.